Privacy Policy

This Privacy Policy explains how Vasso & Co, trading as Radio King (“Radio King”, “we”, “us”), collects, uses and protects your personal data when you visit radioking.ie, contact us, or use our services in Dublin and across Ireland.

We handle your data in line with the EU General Data Protection Regulation (GDPR), the Irish Data Protection Act 2018 and the Irish ePrivacy Regulations (S.I. 336/2011). We are the data controller for the personal data described here.

1. What we collect

• Contact details: your name, phone number, email address and, for delivery or mobile fitting, your address. For trade partners: company name, website and contact person.
• Vehicle details you give us: make, model, year, registration number and photos (for example of the dashboard), so we can confirm compatibility and quote.
• Your messages and enquiries — sent through our website forms, WhatsApp, Facebook Messenger, Instagram (direct messages and comments on our posts), email or phone — and our replies.
• Bookings, quotes, orders and jobs: what you asked for, the price, booking date, the work we did, warranty details and photos or videos of the installation.
• Payment status of your orders. We do not store your card or financial data — payments are handled by Stripe and Klarna on their own secure systems.
• Your feedback if you answer our short “how did we do” request after a job.
• Where you came from — the page you contacted us from and campaign tags in the link you followed (for example utm_source). If you accept marketing cookies, also the Google ad click ID (gclid). See section 5.
• Technical data — such as browser type and IP address, processed by Cloudflare for security and by Google Analytics if you accept analytics cookies. See our Cookie Policy.

2. Why we use it and our legal basis

Our forms have two boxes. The required one — “Contact me about this enquiry” — lets us reply to your request; it is not consent to marketing. The optional one above it — “Email me offers and show me relevant Radio King ads on Google and Meta” — is your consent to the marketing emails in section 7 and the ads in section 6; leaving it unticked does not affect how we handle your enquiry. You can withdraw any consent at any time — see section 9. Withdrawing consent does not affect processing that happened before.

3. How we handle your enquiries

Your enquiries, messages, call notes, quotes and jobs are kept in our own customer management system, hosted on a dedicated server. Only Radio King staff who need it for their work can see it.

To answer faster, some of this text may be processed by AI services (see section 4): for example to sort an incoming message by service and vehicle, suggest a draft reply, summarise a conversation or translate it for a colleague. A member of our team always reads and decides what to send. We do not make decisions about you based solely on automated processing. Our AI provider processes this data on our instructions and does not use it to train its models.

We like to show our work: photos or videos of an installation may appear on our website and social media as a case study. We never publish your name or contact details, and we hide the registration plate. If you’d rather your car didn’t appear, tell us before or after the job and we will not publish it or will take it down.

When you tap a WhatsApp button on our website, your message starts with a short visit code (for example RK-AB12C). It lets us see which page you wrote from and, only if you accepted marketing cookies, which ad you clicked.

4. Who we share it with

We share personal data only with the providers needed to run our website, answer you and deliver your order or job. Each acts as our processor under a data processing agreement and may only use your data on our instructions — except where noted as an independent controller.

When you message us on WhatsApp, Messenger or Instagram, Meta also processes that conversation under its own privacy policy as an independent controller.

We never sell or rent your personal data.

International transfers. Where a provider processes data outside the European Economic Area, that transfer is protected by an EU adequacy decision, the EU-US Data Privacy Framework, or the European Commission’s Standard Contractual Clauses (SCCs).

5. Advertising measurement

Only with your marketing consent (cookie banner), we measure how our ads perform:

• Our advertising partners’ tags (Google Ads, Meta Pixel, TikTok Pixel) record events such as page views, form submissions and purchases in your browser. We also send the same events from our server (Google, Meta Conversions API, TikTok Events API) so that browser limits don’t distort our statistics; duplicates are merged.
• When you submit a form or complete a purchase, your email address and phone number are hashed (SHA-256) before being shared with Google (“enhanced conversions”), Meta and TikTok (“advanced matching”). A hash cannot be turned back into your details; the partner can only use it to match the event to an existing account on its platform.
• If you arrived from a Google ad, we keep the ad click ID (gclid) with your enquiry. When that enquiry later becomes a deal or a sale, we report to Google Ads that the click led to a deal or sale, when, and its value — no name, phone or message content. This tells Google which ads bring real customers.
• If you call the phone number shown on our website after clicking a Google ad, Google may show a Google forwarding number and report the call’s time, duration and your area code to us, so we can count calls from ads. Calls are not recorded.

Without marketing consent, Meta and TikTok tags are not loaded at all, no ad click ID is kept, and Google tags run in Consent Mode v2 cookieless mode — Google receives only signals without identifiers, which it may use to model ad results in aggregate.

6. Ads based on your email (Customer Match)

Only if you tick the optional box “Email me offers and show me relevant Radio King ads on Google and Meta”, we may upload your email address — hashed — to Google (Customer Match) and Meta (Custom Audiences). They match it with an existing account and may show you Radio King ads on Google Search, YouTube, Gmail, Facebook or Instagram, or leave you out of ads for something you have already bought. They do not receive your name, phone, vehicle or messages, and they cannot read your email from the hash.

You can withdraw this consent at any time (section 9); we then remove you from these audiences at the next sync, usually within a few days.

7. Marketing emails

Emails about your enquiry, booking or order are part of the service. We send marketing emails — occasional offers, seasonal tips and news — only if you ticked the optional box “Email me offers and show me relevant Radio King ads on Google and Meta”, and every one has a one-click unsubscribe link. Unsubscribing also withdraws the ads consent in section 6.

8. Security & retention

Data is transmitted over SSL/TLS encryption, access to our systems is limited to staff who need it and protected by individual logins, and our payment flow is PCI-DSS compliant through our processors. We keep personal data only as long as needed:

• Orders, invoices and payment records: 6 years after the end of the financial year, as required by Irish tax and company law.
• Job, installation and warranty records: for the warranty period and up to 6 years after the job, to handle claims.
• Enquiries and conversations that did not lead to an order: up to 3 years after our last contact with you.
• Consent for marketing emails and ads: until you withdraw it; we keep a record of when you gave or withdrew it.
• Backups: overwritten on a rolling basis.

After that, data is deleted or anonymised.

9. Your rights

Under GDPR you have the right to access, rectify, erase, restrict or object to the processing of your data, the right to data portability, and the right to object at any time to direct marketing.

To withdraw consent:

• Cookies — Cookie settings in the site footer.
• Marketing emails and ads based on your email — the unsubscribe link in any marketing email, or write to us.
• Anything else — contact us using the details below.

We will respond within one month. You also have the right to lodge a complaint with the Irish Data Protection Commission (dataprotection.ie).

Our services are not intended for children under 16, and we do not knowingly collect their data.

10. Changes

We update this policy when our services or providers change. The “Last updated” date above shows when it last changed; for significant changes affecting consent we will ask again.

Contact

Vasso & Co (trading as Radio King) Unit K4, Rosemount Park Drive, Dublin D11 AP20, Ireland Email: sales@radioking.ie · Phone: 087 911 0423 · WhatsApp